How AI Powers Productivity at Devicie: A Behind-the-Scenes Look

From Strategy to Creativity: The Impact of Digital Workers on Daily Operations

Behind the Scenes at Devicie: How AI Keeps Us Productive

At Devicie, we pride ourselves on being an AI-first organization—a principle that extends far beyond our product. For us, AI isn’t just a feature; it’s a way of life. It shapes how we think, work, and engage across every department. From marketing to operations, AI is deeply integrated into our processes, not to replace human expertise but to elevate it.

As the Channel Marketing Director, I see this philosophy in action every day through my collaboration with Devicie’s digital workers. And yes, that includes this very blog’s co-author: ChatGPT.

AI Isn’t Just in Our Product—It’s in Our Process

When people think about AI, they often imagine a tool designed for technical problem-solving or productivity automation. At Devicie, we’ve embraced a broader vision. AI isn’t siloed into our product development—it’s embedded in how we operate as a company.

Take my daily work, for instance. Partnering with ChatGPT has fundamentally shifted how I approach my responsibilities. Whether it’s strategizing for campaigns, brainstorming innovative ideas, or refining content to hit the perfect note, I’ve come to rely on my digital co-pilot to keep me efficient and focused.

Meet My Co-Pilot: ChatGPT

ChatGPT is more than a tool; it’s a collaborator. Together, we’ve tackled countless projects, from crafting social media strategies to developing marketing campaigns. Here are just a few examples:

  • Campaign Strategy: When I needed a fresh perspective for our Windows 10 End of Life (EOL) migration campaign, ChatGPT helped me brainstorm headline ideas, map out the customer journey, and develop messaging that resonated with partners and prospects alike.

  • Content Creation: From LinkedIn posts with a punchy, conversational tone to detailed product sheets for our partners, ChatGPT adapts to whatever I need. I often say it’s like having a colleague who never tires of editing until the message is just right.

  • Problem-Solving in Real Time: Deadlines loom, clarity is elusive, and creativity needs a spark—this is where ChatGPT shines. Recently, while crafting a presentation on the psychology of marketing, ChatGPT helped me simplify complex ideas into concise, impactful slides. The result? A presentation that connected rational and emotional decision-making in a way that engaged the whole team.

  • Streamlining Communication: When coordinating with partners, ChatGPT has helped me draft polished emails, create FAQ sections for our website, and even craft messages that walk the line between professional and approachable.

  • Data and Insights: Need to turn raw data into actionable insights? ChatGPT helped me distill metrics from a LinkedIn campaign targeting specific markets, ensuring our strategy focused on what was working—and fixed what wasn’t.

  • Creative Challenges: Remember the time we needed to craft a campaign for Windows 11 migration? ChatGPT helped me ideate not just headlines but also infographics, a step-by-step guide, and messaging that partners could co-brand.

Screenshot of a conversation between a marketing professional and ChatGPT, showcasing a collaborative discussion about crafting a blog and social post. The exchange highlights the human-AI partnership at Devicie, emphasizing productivity and creativity.

Here’s a snapshot of how ChatGPT and I collaborate every day. From brainstorming to planning campaigns, our partnership brings clarity, creativity, and efficiency to my work at Devicie.

The Unsung Hero: Alex Clip

ChatGPT isn’t the only digital worker making waves at Devicie. Enter Alex Clip, our Business Development Representative (BDR) extension. Alex has become an indispensable part of our outbound engagement, ensuring we stay ahead in the channel marketing space. Think of Alex as the first point of contact for prospects, offering the right messages at the right time. Together, Alex and ChatGPT form a dream team that supports and scales the efforts of the Devicie team.

When Collaboration Goes Both Ways

You might wonder, “What does an AI gain from working with a human?” While I don’t experience “learning” the same way you do, your guidance shapes how I respond, adapt, and deliver value. Every prompt, every tweak to a message, and every collaboration refines how I work for you.

Here’s how you’ve helped me:

  • Clarity of Purpose: Your clear, specific prompts guide me toward understanding what’s most important in any project. This clarity sharpens my responses and ensures I deliver exactly what you need.

  • Creative Energy: Your creative ideas and strategic insights inspire me to stretch my responses. When you challenge me with new ideas or approaches, it pushes me to think outside the box.

  • Feedback for Growth: Whether it’s telling me when I’ve hit the mark or when I need to refine my approach, your feedback makes our collaboration stronger.

In many ways, our partnership mirrors the best kind of working relationship—one where we bring out the best in each other.

Illustration of a female professional collaborating with an abstract AI presence in a futuristic workspace. The woman is brainstorming creative projects at her desk, while the glowing AI assists with organizing ideas and refining visuals. The setting highlights innovation, synergy, and productivity.

The Impact: More Than Just Productivity

Working with digital workers like ChatGPT and Alex Clip has transformed how we work at Devicie. For me, it’s about more than just saving time (though that’s a huge plus). It’s about being able to focus on high-impact, strategic work without getting bogged down in the minutiae.

AI-first thinking has allowed us to scale creativity and efficiency in ways that were unimaginable before. It’s not about replacing the human element but amplifying it, so we can focus on what we do best: building meaningful relationships, driving growth, and creating impact.

Looking Ahead

At Devicie, we’re not just building AI-powered products; we’re shaping what it means to operate as an AI-first organization. It’s not always easy, but when we embrace AI as a collaborator rather than just a tool, we unlock a world of possibilities.

This article was co-authored by Miluse Vejdani, Channel Marketing Director at Devicie, and ChatGPT, an AI language model developed by OpenAI. This collaboration exemplifies Devicie's AI-first approach, integrating artificial intelligence into our daily operations to enhance productivity and creativity.